app
Best behavior-change weight app
Noom delivers a behavior-change weight-management program combining food logging, psychology lessons, and coaching.
The psychology lessons are actually useful for a few weeks. After that it gets repetitive. The color-coded food system is oversimplified. I used it for 4 months and learned useful habits but cancelled after.
Liked the coaching component more than I expected. My coach wasn't a dietitian but was supportive. Best for someone who's never tracked before, not for experienced users.
The app upsells are constant. Canceling took multiple steps. Content was fine but I felt the product was built to retain, not serve.